Granteq has entered a strategic partnership with Tyler Truss, a North American manufacturer of engineered aluminium truss and structural solutions for the live events and entertainment industry. Under this agreement, Granteq is appointed as Tyler Truss’ exclusive value partner for the Middle East, strengthening regional access to Tyler Truss’ full product catalogue, custom structural solutions, and engineering expertise.
A partnership shaped for a fast-moving regional market
Across the UAE, live entertainment and large-scale experiences are accelerating.
New venues. Bigger productions. Higher technical expectations.
This partnership is designed to support that momentum, not just with product availability, but with the kind of engineering-backed thinking that complex environments demand. Touring productions, broadcast builds, themed environments, and permanent installations are all growing across the region, and clients increasingly need structure solutions that are precise, compliant, and delivery-ready.
What this means for clients in the UAE
For production teams, integrators, and venue operators in Dubai, Abu Dhabi, and across the UAE, the most immediate impact is practical:
- Local access to Tyler Truss systems through Granteq’s regional presence
- Faster delivery timelines, supported by local inventory availability
- Direct access to design and engineering capabilities, supported by Tyler Truss expertise and Granteq’s on-ground knowledge of regional requirements
In a market where timelines can shift overnight, responsiveness matters.
So does confidence in structural performance.
Coverage across GCC and surrounding markets
While the UAE is a key centre for regional production, the partnership extends across major Middle East markets including Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman, enabling a more consistent, supported approach for multi-country tours, venue rollouts, and regional events strategies.
Engineering-led solutions, backed by regional understanding
Tyler Truss is known globally for engineering rigour and precision manufacturing, supporting both standard and custom applications across temporary and permanent installations.
For Granteq, this partnership fits naturally with the company’s long-standing involvement in the professional AV and integration community, where structural and rigging decisions often sit at the centre of safety, aesthetics, and the audience experience.
As exclusive value partner, Granteq will support:
- Standard Tyler Truss product lines
- Custom-engineered solutions tailored to venue needs, production requirements, and regional conditions
Quotes from both companies
Chris Russell, EVP of Tyler Truss, highlighted why the region, and the partnership, matters:
“The Middle East represents one of the most dynamic and technically demanding live event markets in the world. Granteq’s reputation for technical excellence, regional reach, and customer service makes them an ideal partner to represent Tyler Truss in the GCC and surrounding markets.”
Girish Narayanan, Managing Director of Granteq, noted the value this brings to customers on the ground:
“This partnership allows us to deliver world-class truss systems to our clients with the local support and responsiveness they expect. Tyler Truss’s premium quality and engineering-driven approach aligns perfectly with the technical expectations of our customers and the market.”
Supported by shared focus on product and customer experience
The partnership is supported by Todd Spencer, President of Ventana Capital Investments, who described the alignment between both organisations as rooted in product excellence and customer experience.
Looking ahead
With this partnership in place, Granteq and Tyler Truss are set to support the region’s next wave of live production growth, from arena-scale touring to broadcast environments and permanent venue installations.
For the UAE market in particular, the goal is straightforward:
make structural solutions easier to specify, faster to secure, and better supported from engineering through delivery.
About Tyler Truss
Tyler Truss is a North American manufacturer of high-quality aluminium truss and structural solutions serving live events, entertainment, broadcast, and architectural markets worldwide. Known for engineering precision and customer-driven solutions, Tyler Truss supports both standard and custom applications across temporary and permanent installations.